Summery - Signification - Denotation at the first level just the image or sound and what it is.
Connotation - The term used to describe the way an image can be represented and how many ways this can be done and the meaning behind image or sounds.
Representation - The term used to describe the way a character or location is presented to an audience.
Links - http://www.bbc.co.uk/iplayer/
http://www.channel4.com/programmes/4od
http://www.youtube.com